Today’s the day! To celebrate the launch of H&K Swimwear we're giving you 15% with the code LAUNCH15. We also wanted to share our story - how H&K Swimwear came about, our philosophy, and a bit about us, Brennan and Holly.
How We Started
One day while at work, we were texting about the trouble of finding a swimsuit that fit us appropriately and would last longer than one season. There aren't many options for young women that don't want to wear a teeny bikini or the latest brazilian style bottoms so we created H&K Swimwear to fill that void. A little over a year later, we launch today, June 15th, and couldn't be more excited to share our designs with everyone!
Classy. Timeless. Chic. We designed the bikinis to remain on trend while providing moderate to full coverage. The fit is the most important part of a bikini. We believe a two piece shouldn't be so tiny that it restricts you from fun activities. Fit was key when designing our line. We specifically added fabric to certain areas of our bikinis to provide better coverage. Take our Malibu Sporty Top for example, we increased the width of the front and side seams to provide better support and coverage while complimenting your arms and shoulders. All of our bikinis are seamless and double-lined providing a modern, sporty touch. Designed to be intermixed effortlessly, every top will match every bottom so you can create the perfect bikini that fits you.
Our designs provide a better fit allowing you to feel comfortable and confident, plus our fabric is super soft and eco-friendly! Made from recycled materials such as abandoned fishing nets discarded to the bottom of the ocean, our fabric is of premium quality. With twice as much elastane as our competitors, your bikini will last many seasons without stretching out. Plus, a portion of every purchase is donated to the charity of your choice out of the three charities we are highlighting that month.
H&K Swimwear Philosophy
Our brand's primary philosophy is swim with purpose- purposeful in design, fit, quality, and sustainability. Every decision we make is geared towards choosing the best for our customers and the environment. We strive to be socially conscious in all aspects of our business by choosing eco-friendly fabrics and donating a portion of all our proceeds to charity.
We feel strongly about encouraging everyone to love their bodies. Our favorite quote is to, "embrace your own kind of beautiful." We hope to empower and connect with our customers through H&K Swimwear. Therefore, we do not photoshop or enhance the models' bodies in our photos. We hope to make an impact and change the way swimwear is marketed.
How We Met
We both studied at the University of Oklahoma, but didn’t become friends until we studied abroad the summer after our sophomore year. We were two girls who shared a love of traveling so we decided to head to Italy, Spain, and Belgium together prior to studying outside of London. We quickly became best friends and have traveled to New Zealand and California since then. Our travels provide much of the inspiration of our swimwear designs. All of our tops and bottoms are designed and named after the city that inspired us.
Our Favorite Designs
Brennan: I'm obsessed with the Amalfi Strappy Top and the Cayman Strappy Bottom. I love how sporty and chic it looks on! It is super comfortable as the front is designed similar to the a bralette and you can’t miss the fun detail of the tie on the back which makes it so unique.
Holly: I love the Barcelona Ruffle Top and Madrid Ruched Bottoms. The ruffles on the top add the perfect touch of feminine, flirty, and fun. Plus, the ruching on the front of the bottoms is super flattering and matches the front of the top to make the perfect bikini set.
What We've Learned
Starting a company is hard! We had a hard time finding a manufacturer and when we found one, they did not meet our expectations so we had to start from square one with a new manufacturer. We've learned so much from this experience. We've encountered set back after set back so it feels very surreal to have finally launched. We have put everything into our company and feel very fortunate to have this opportunity. We hope to grow, as it will allow us to make a bigger impact on bettering the environment, giving back, and changing lives. We started the company over a year ago and we plan to keep working to achieve our goal- to change the way swimwear is made and marketed.
Thanks for following along!
Holly & Brennan